After working together on her clinical practice, Dr. Stolberg brought me on to develop a concept for her new lifestyle-focused tea company. Working directly with her, I created a bright identity that presented a more colorful, mass-market take on her wellness branding.
Each tea variety needed its own personality within the larger system. I differentiated each through color and custom badges while keeping the overall packaging cohesive.
The sample tea packets carries the same packaging identity as the box, reworked to fit a smaller format.
I repeated the logo’s “S” to create a pattern that playfully resembles intestine-like forms, highlighting the tea’s anti-bloat focus.
Sample menu for Dr. Stolberg's pop-up at Happier Grocery