Master & Dynamic and Neurable partnered on a brain-sensing headphone. I helped create the launch visuals, using a circular grid system that gave shape to the invisible technology inside.
The dotted patterns became a flexible graphic tool, helping visualize brain activity and also highlight product details. Dense clusters suggested focus, creating compositions with natural spaces for copy.
Alongside the graphic-heavy campaign work, we also created a more grounded set of lifestyle photography focused on work, relaxation, and everyday use.
The circular grid graphics were carried from the campaign imagery into the packaging. The final, refined direction was pared down from rounds of references and experiments.
