For Master & Dynamic’s NYC pop-up, we built a campaign around the idea of “standing out.” A ghillie-suited model walked through SoHo wearing the headphones, turning a strange street moment into social content, wheat-pasted posters, and in-store graphics.
We designed a series of posters that were wheat-pasted throughout downtown NYC.
I carried a disposable camera throughout the shoot, capturing behind-the-scenes moments that later became a zine for the pop-up.
