For Netflix’s Frankenstein premiere, Heads in the Sky tapped me to help design a larger-than-life activation across Hollywood. The Capitol Records Building served as our main canvas, transforming into a lightning-packed Dr. Frankenstein battery. The coordinated drone and projection show was the first of its kind in Los Angeles.
We needed to connect the Capitol Records Building to the world of Frankenstein. Step one was seeing it as something we could strike, charge, and bring to life.
One of my first presentation visuals used to sell our concept
A closer look at the full activation, culminating at the Chinese Theatre for the sold-out premiere screening
Check out Guillermo Del Toro's reaction.